About

Our 
Story

InBloom is a floral atelier created by Jiaxin, a Rotterdam-based Chinese floral designer. With a passion for plants and flowers that runs in her DNA, Jiaxin has been fascinated by the floral world from a young age. As a child, she would often spend afternoons in the flower shop near her parents' place, and even spend her pocket money on a few dianthus. With InBloom, Jiaxin brings her love of flowers to life, offering expert guidance on everything from arrangements to unique creations.

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In 2015, she came to the Netherlands to finish my Masters study in Geoinformatics and later she became a data engineer. In this country of flowers, her childhood dream is awakened! That’s how this atelier came to be.

She firmly believe that the power of plants can heal life, and she would like to pass this power on to everyone.